Budget hotel in Thailand slashes rates to 2p a night in bid to boost tourism to pre-pandemic levels

Budget hotel in Thailand slashes rates to 2p a night in bid to boost tourism to pre-pandemic levels

  • Harmonize Hotel in Chiang Mai, northern Thailand, has slashed rates to 2p a night
  • The move was hailed as Thailand attempts to boost tourism to pre-Covid levels
  • Other hotels in the area are also taking part in the cost reduction exercise
  • Tourism bosses hope it will help boost hotel occupancy rates by 55%

A Thai hotel has been credited with leading the response to the country’s struggling tourism industry by slashing rates to 2p a night.

The 77-room Harmonize Hotel in Chiang Mai has taken the financial step by lowering its nightly rates from the usual 500-1,000 baht (£11-£23).

All rooms are equipped with television, wi-fi and have access to the swimming pool and the hotel even offers 300 baht to customers to spend in its restaurant, local media reports.

The mountainous region of Chiang Mai in northern Thailand is among its most revered tourist spots and accounted for a quarter of all visitors in 2019, receiving 10 million foreign travellers.

A Thai hotel has been credited with leading the response to the country’s struggling tourism industry by slashing its nightly rates to 2p a night

The 77-room Harmonize Hotel in Chiang Mai has taken the financial step by lowering its nightly rates from the usual 500-1,000 baht (£11-£23)

The 77-room Harmonize Hotel in Chiang Mai has taken the financial step by lowering its nightly rates from the usual 500-1,000 baht (£11-£23)

The mountainous region of Chiang Mai in northern Thailand is among its most revered tourist spots and accounted for a quarter of all visitors in 2019, receiving 10 million foreign travellers.

The mountainous region of Chiang Mai in northern Thailand is among its most revered tourist spots and accounted for a quarter of all visitors in 2019, receiving 10 million foreign travellers.

All rooms are equipped with television, wi-fi and have access to the swimming pool and the hotel even offers 300 baht to customers to spend in its restaurant

All rooms are equipped with television, wi-fi and have access to the swimming pool and the hotel even offers 300 baht to customers to spend in its restaurant

Although tourism is slowly picking up, China has restricted the movement of its citizens and Russian airports no longer serve as stopping points due to international sanctions.

The first seven months of this year saw 3.12 million people visit Thailand.

Harmonize Hotel owner Phunut Thanalaopanich said there had been a surge in bookings since the offer was made, with “lots of calls”.

The cost-cutting exercise is being tested by around 45 hotels in Chiang Mai, most of which are cutting room rates by up to 70%.

Buddhist monks meditate in front of the Buddha statue inside Wat Phan Tao, one of the oldest wooden temples in Chiang Mai

Buddhist monks meditate in front of the Buddha statue inside Wat Phan Tao, one of the oldest wooden temples in Chiang Mai

Harmonize Hotel owner Phunut Thanalaopanich said there had been an increase in bookings since the offer was made, with

Harmonize Hotel owner Phunut Thanalaopanich said there had been a surge in bookings since the offer was made, with “lots of calls”.

The cost-cutting exercise is being tested by around 45 hotels in Chiang Mai, most of which are cutting room rates by up to 70%.

The cost-cutting exercise is being tested by around 45 hotels in Chiang Mai, most of which are cutting room rates by up to 70%.

Only 200 bookings are available per day and tourists must redeem the offer by October 31.

Saraswadee Asasapphakit, tourism manager for the northern region, said she hoped the scheme would increase occupancy rates by 55%.

Measures taken by Thailand to support its vital tourist trade have included the legalization of cannabis for medical purposes and promotions in previously underutilized markets such as India and Saudi Arabia.

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