Dave Boddy spells out the hard truth about Coventry City’s 2022/23 budget ahead of the summer transfer window
Dave Boddy admits Coventry City’s spending budget for next season will not increase without selling or swapping players.
The Sky Blues chief executive, however, insists the club will not actively seek to sell players in the summer transfer window when there is likely to be a lot of interest in City’s star players.
Boddy revealed in January that the club had turned down “significant” offers for players believed to have been Callum O’Hare and Viktor Gyokeres, while Gustavo Hamer has recently been the subject of speculation of interest from several clubs, including Leeds United, Brentford, Norwich City, Celtic and Rangers.
The CEO addressed the latest supporters’ forum this week made up of representatives from all the club’s main supporter groups.
One of the first questions he was asked was whether the owners will be able to agree on a competitive budget for 2022/23 without significant player sales?
“The CCFC model has always included player sales/trades to improve the player roster,” Boddy admitted.
“If we don’t trade, we won’t make progress in adding funds to the game budget and therefore strengthening the team.
“The club would never undersell a player and haven’t done so during my tenure. It’s always been the policy, but it shouldn’t be interpreted that we would be looking to sell players during the summer transfer window, and that will always be dictated by market conditions.
When asked if the funds generated from the sale of players would go 100% towards improving the playing squad, Boddy said the money generated goes back to funding the club.
He was also asked about the impact of season ticket sales – City having recorded their highest number, 11,555, in over 50 years – which is clearly having a big impact on the budget.
He said: “Record season ticket sales for 2021/22 have helped reduce the loss the club will suffer this season.
“The sale of subscriptions is the engine of the club. The club’s new Customer Relationship Management (CRM) system helps the club work with the current 11,500 subscribers.
“Subscription growth contributed to increased food and beverage sales for 2021/22. The target for 2022/23 is to reach the actual number of 11,555 for the current season and hopefully exceed that number.
Are you resigned to Coventry City selling one or more of their star players this summer? Have your say in the comments section below…